Redesigning Books

Dr. Aniruddha Malpani writes:

Here are three simple ideas authors and publishers of non-fiction books could incorporate, in order to make books more reader-friendly.

1. Design the book in a Q and A ( question and answer) format – after all, good books should be a conversation between the reader and the author , in which the writer answers questions the reader has .

2. Include a summary for the book at the end.

3. Provide a website for the book.

Listening to Teens

Paul Kedrosky quotes Steve Jurveston:

Guy Kawasaki arranged a panel of 14-18 year olds to address that question for an audience of investors.

All six panelists have iPods and cell phones (50% Motorola, 83% Cingular) and are active computer users (50% Mac).

None of them buys ring tones or cell phone applications. None of them plays mobile videos or listens to music from their cell phone. They primarily use their phones and computers to communicate.

With the computer, multitasking is the norm — with 13 open IM windows, music, email, browser and homework.

Gaming and TV were mildly interesting to 1 panelist.

Two panelists were MySpace users. The others expressed a certain backlash and purposeful resistance to the addiction of MySpace. One 14 year old used to be an active MySpace user but stopped after the police came to her school to warn the students about various dangers lurking there.