Emergic: Rajesh Jain's Blog

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Simpler Mobiles

June 13th, 2006 · No Comments

CNN writes:

[Consumers] also shown a growing frustration with how confusing those added features can be. A J.D. Power & Associates survey last year found consumer satisfaction with their mobile devices has declined since 2003, with some of the largest drops linked to user interface for Internet and e-mail services.

That has providers working hard to make their devices easier to use — fewer steps, brighter and less cluttered screens, different pricing strategies — so consumers will not only use data functions more often but also be encouraged to buy additional ones.

Tags: Telecom

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