Career Counselling

[via Yuvaraj] Robert Shiller writes:

The important point for students to bear in mind is that they should motivate themselves to attain deep understanding, not rote memorization, of the subjects that they study, in order to fulfill the role of a true expert in whatever field they ultimately choose to pursue. At the same time, they should invest in acquiring the communications skills that will be similarly crucial to a successful career.

Achieving this kind of education probably means pursuing what one naturally finds interesting and engaging, whether that is finance or physiology. Students should stop worrying so much, immerse themselves in the field they love, and learn to appreciate the people who populate it. What may appear to them to be an unaffordable luxury is really a necessity that they cant afford to reject.

Sales Calls to Buy Calls

Seth Godin writes:

I have a problem. I’m willing to talk to a buyperson (okay, bad neologism) to help me solve it.

My factory needs to be more efficient. I want to buy a solution. I call a salesperson.

My publishing company needs to grow. I’m eager to have a meeting with an author who will show me a new book that will help me do that.

What changes more than the words is the posture. If you ever find yourself in a meeting, arms folded, barely paying attention, waiting for the salesperson to leave, the right question to ask yourself is, “Why did you bother wasting your time by going?” If you’re going to go to a meeting with a salesperson, the new expectation is that you’ll come armed with questions, eager to learn what you need, ready to buy the moment you find the right solution.