Emergic: Rajesh Jain's Blog

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Newspaper Metaphors

June 26th, 2006 · No Comments

Jeff Jarvis writes:

Newspapers have long thought of themselves as bakeries: They gather the raw materials, measure them carefully, mix them up, let them rise, cut and shape them, bake them to a golden crisp, slather some cherry goo on top, and then put them on the shelf, waiting for someone to buy them. News was a product. No more.

So whats the better metaphor? Try a garden: Anyone can plant seeds in it (reporters ideas, editors curiosities, the publics questions) and many can tend to them (insert fertilizer gag here). When the fruit is ripe, its plucked and published; the farmers live by the gardens schedule. And if you keep tending the garden, it continues to bloom. News is a process.

Tags: BlogStreet

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