Flash has soared from zero to No. 2 in its market in just two years, according to Paul Palumbo, research director for Accustream iMedia Research. Microsoft’s Windows Media format is the leader, handling 60 percent of all streaming video in 2005; Flash has 19 percent of the market, jumping ahead of RealNetworks at about 10 percent and Apple’s QuickTime, with about 8 percent.
“Flash is going to be dominant,” Palumbo said. “You can embed this into the Web page and it’s instantly `on.’ It’s a seamless process. It has tremendous visibility and adoption among the creative agencies and artists.”