Cyberrcafes and WebOS

Venkatesh Rangarajan writes:

The SIFY Iway cyber cafes have computers which are stripped down Microsoft Windows with absolutely minimal storage options. Once the user logs out of the computer all the files created during the session are deleted, so the only option is saving the files as an attachment in an email message. Besides local storage doesn’t make sense, since it’s a shared PC and users might end up using a different PC during the next visit to the cyber caf.

These computers have the mandatory Microsoft Office which is used mainly for editing or updating resumes. These machines are strictly meant for browsing, but lack of choice in terms of operating system limits them to using Microsoft Windows.
Companies like Google, Yahoo which are putting together the components for a WebOS, should take a closer look at iWays, since webOS has better chance of getting accepted in this model. If Google were to launch a Gdrive, online storage of bookmarks, Word Processor, Spread Sheet etc which could be delivered over the web, IWAY can be perfect match for this technology.

Social Local Search

Clickz writes:

Sites like Yelp.com and Judy’s Book believe they have the answer or, rather, that their users have the answer. Not only are the businesses local, so too is the content. With a passionate community of reviewers, local businesses can leverage the power of true advocates in the community. Local searchers can find not just reviews with which they can identify, but also reviewers with similar tastes they can trust.

For marketers promoting these businesses, sites and e-mail newsletters such as the ubiquitous DailyCandy and Flavorpill aren’t options that fallen within their budgets. Opportunities for marketers are limited and typically geared toward national advertisers with significant dollars to spend. Local is still getting off the ground for the major search engines.

Mobile as Guide

The New York Times writes:

If you stand on a street corner in Tokyo today you can point a specialized cellphone at a hotel, a restaurant or a historical monument, and with the press of a button the phone will display information from the Internet describing the object you are looking at.

The new service is made possible by the efforts of three Japanese companies and GeoVector, a small American technology firm, and it represents a missing link between cyberspace and the physical world.

TECH TALK: Video on the Internet: New Media (Part 3)

In an article about ABC, John Hagel outlined the challenges facing media companies:

The most powerful brands in the media business will be held by successful intermediaries that help to consistently improve return on attention for audiences. In the process, the nature of the brand promise will change in a profound way. It will be a massive opportunity for media companies that understand the shift in economic and competitive dynamics and that focus on the rebundling plays required to build these brands.

Theres another way to frame the strategic opportunity/challenge for media businesses going forward. In addition to unbundling and rebundling of content, media companies face a choice: do they want to remain product businesses or do they want to become audience relationship businesses?

Of course, media companies have elements of both embedded in their companies today, but their hearts and minds are firmly in the product business. Heres the test: how open is the media company to providing access to third party content on behalf of their audiences? If the answer is not very open, the company is primarily a product business. If the answer is very open, then the company is primarily an audience relationship business.

The Wall Street Journal wrote recently about the convergence between the PC and TV as people spend more time in front of their computer:

Networks are making shows available online, whether on their own sites or through a service such as iTunes. Some are going even further, creating programs exclusively for the Web — a step that could eventually make the Internet a proving ground for television shows. Meanwhile, creative teams outside the television industry are producing their own online series — leading some experts to speculate that Internet companies like AOL could morph into de facto networks as well.

From a viewer’s perspective, all of this obviously means lots of new choices — more shows to watch and more say in when you watch them. But the Web also gives the public something more subtle: creative power. Not only can die-hards discuss their favorite shows on message boards, they can create high-tech tributes online, such as “best of” video montages.

[Advertisers] look forward to a time when they can use the Web’s data-gathering capabilities to get a breakdown of who’s watching a show and create ads targeted to each demographic segment.

Along with new viewing choices, the Web lets people get involved with their favorite shows in creative new ways. For years, enthusiasts have gathered online to discuss plot twists, share theories and script alternative endings. Now, thanks to evolving technology and widely available digital content, fans can take snippets of shows and repackage them, drawing thousands of eyeballs in the process.

Tomorrow: New Media (continued)

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