As we look ahead, it will be useful to get a primer on the video space. I have chosen a few posts from Ramesh Jain, a distinguished professor and entrepreneur. Ramesh is currently teaching at University of California, Irvine. [I have invested in a company built around his vision of tomorrow the EventWeb. The company is Seraja.]
Ramesh Jain detailed the contours of new world that is emerging around video:
When Video-on-Demand (VoD) was initially proposed, it was suppose to be a vehicle for providing time-shifted TV for popular video content so people could watch any movie or TV show at their convenience in the comfort of their home. The basic idea was to store the content on a video server and develop a distribution network to provide access and delivery of these videos. Since Web has not emerged at that time, much effort was in creating infrastgructure that will allow distribution of movies to homes on TV through a distribution network. In early 1990s, after much optimism and discussion of this concept, the interest slowly disappeared. It was clear that the cost of the infrastructure was too high compared to the demand. VoD slowly became dormant. All the excitement shifted toward the Web, which, in the early stages was all about text.
With high bandwidth connectivity, things are taking a turn toward multimedia on the Web. First there was lot of interest in Voice over IP. Now things are changing and the main driver is becoming video. There is much excitement about IP and TV now. IPTV is basically video on the Internet, which is much potentially much more pervasive and transformative than VoIP. The major difference is that video can be shown on any device including TVs, PCs, and phones.
This is a bigger disruptive change than it appears at first: IPTV is the convergence of communication, computing, and content. People commonly talk about the convergence of communication and computing. In terms of content, people are accustomed to thinking mostly in terms of text and blobs (where a blob could be any media item but it was considered an atomic entity for the information system). Even VoD considers Video to be a blob, not content like pages on the Web. So a three-hour video could be played as a three-hour video but there was no indexing or content-based access possible. In the new world, this wont be acceptable. Video content will also be stored and accessed at different levels of granularities based on its structure as well as semantics.
IPTV does require advances in infrastructure. Even today, distribution or communication mechanisms used in TV and the Internet are significantly different. Theyve been slowly moving toward each other, but are far from convergence. The TV structure, whether broadcast, cable, or satellite, is primarily based on the push metaphor where all the programs are pushed to the user. The only choice a user has is to change the channel or to turn off the TV. Now PVR is becoming common with cables and has started providing interesting time shift and storage capabilities. On the other hand, the Internet infrastructure is based more on personal choices in access. On the Internet, people combine push and pull depending on their needs and interests. Once video is available on the Internet, people will expect to use all the tools and functionalities that they commonly use with text. The major change required isnt really the infrastructure, however. Its making the tools robust yet easy to use. Internet culture will result in people starting to produce lots of video content for many different applications. The long tail effect will dominate this area also. People will start producing and placing videos on the Internet that they know will be used by only a limited number of other peoplein some cases maybe only five other people. This will happen, however, only if the production tools for editing video will allow people to capture and prepare video to put on the Internet as easily as they author Web pages.
Tomorrow: Ramesh Jains View (continued)