YouOS

Paul Boutin (Slate) writes about a new offering:

YouOS is the fledgling startup of four recent college grads with a bit of angel funding. Its simplicity makes it a great demo. Anyone who logs on can instantly spot the big idea: You don’t need Windows! You don’t even need a PC! You can login and work from anywhere using any gadget with a screen and a keyboard.

Just because the demo and the name are cool doesn’t mean YouOS will replace Windows. It does, however, serve as a proof-of-concept for people who doubt the viability of Web-based operating systems. Check out YouOS for 10 minutes, then imagine the same project on a billion-dollar budget. Now do you think the mythical Google PC that’s allegedly being secretly developed in Silicon Valleyor in China or on a Ukrainian IRC channelwill become reality?

Convergence in India

The Hindu Business Line writes:

Peep into any industry, convergence of media is the buzzword. Apart from focusing on creating content for their core media, which is television, most TV companies are looking for a presence in other media such as mobile or Internet. In the news channels space, for instance, channels such as NDTV and Aaj Tak are already present in this arena. Similarly, TV18, which claims to have posted a 600 per cent revenue growth in its Internet business (Moneycontrol.com; IBNlive.com and commoditiescontrol.com), is shortly going to launch a mobile application, which will enable GPRS mobile users to access all the channels from the TV18 stable. Also on the cards is the launch of mobile alerts, which will give users information on the stock market, news headlines, business headlines and commodities.

The convergence story continues in the FMCG, automobile and banking sectors too. The most recent example of convergence in the FMCG sector is the Web site sunsilkgangofgirls.com launched by HLL to promote the Sunsilk brand.

Microsoft’s iPod Killer Plans

Engadget writes:

Microsoft’s new portable audio and video player will have a screen that’s “bigger than that of the iPod video” (which isn’t really saying much) and built-in WiFi so you can not only download content directly to the player (sort of like with the MusicGremlin), but actually participate in an Xbox Live-like social network that will help you connect with other people with similar taste and interests. Whether that’s going to be the Live Anywhere service they introduced at E3 we don’t yet know. But we do know the tag line they’re pitching for the device combined with this new network is “Connected Entertainment.”

But it gets better. To attract current iPod users Microsoft is going to let you download for free any songs you’ve already bought from the iTunes Music Store. They’ll actually scan iTunes for purchased tracks and then automatically add those to your account. Microsoft will still have to pay the rights-holders for the songs, but they believe it’ll be worth it to acquire converts to their new player.

Mobile Apps

A report from Telephia says that maps and weather are the two app revenue-generating downloadable mobile apps.

“Local maps/directions and up-to-date weather are well-suited to delivery via mobile phones because they are information needs characterized by immediacy, location-specificity, and time-sensitivity,” said Kanishka Agarwal, Vice President of New Products, Telephia. “Downloadable mobile applications present a significant opportunity for higher ARPU, with more than 3.3 million mobile consumers downloading these applications during the first quarter of the year.”

Internet Advertising

The Economist writes:

A bevy of entrepreneurial firmsfrom Google, the world’s most valuable online advertising agency disguised as a web-search engine, to tiny Silicon Valley upstarts, many of them only months oldare now selling advertisers new tools to reduce waste. These come in many exotic forms, but they have one thing in common: a desire to replace the old approach to advertising, in which advertisers pay for the privilege of exposing a theoretical audience to their message, with one in which advertisers pay only for real and measurable actions by consumers, such as clicking on a web link, sharing a video, placing a call, printing a coupon or buying something.

TECH TALK: Video on the Internet: Niche Audiences

The real opportunity with video on the Internet is what the New York Times has called slivercasting.

In the last six months, major media companies have received much attention for starting to move their own programming online, whether downloads for video iPods or streaming programs that can be watched over high-speed Internet connections.

Perhaps more interesting — and, arguably, more important — are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It’s a phenomenon that could be called slivercasting.

Indeed, the Internet’s ability to offer an almost infinite selection is part of what makes it so appealing: people can find things that don’t sell well enough to warrant shelf space in a neighborhood music store or video rental shop — think of the obscure books on Amazon.com. The ease of digital video production and the ubiquity of high-speed Internet connections are sending the long tail of video into the living rooms of the world, live and in color.

Another way is to look at it as serving the needs of the long tail. This is what Mark Cuban has to say:

The reality of TV viewing is that people watch the same 15 to 20 channels over and over. They arent going to sit in front of their computers and look for video to replicate the experience of sitting on the couch or laying in bed.

What we did learn at Broadcast.com, is that people will search , even if it takes some work, to find things they are passionate about that arent on TV. If you are into bridge, you will find websites with videos pertaining to bridge. If you are into Tall Ships, Collecting coins, whatever. The beauty of the net is that you can find any and every kind of video. Its the definition of Long Tail.

And those viewers wont care if they are watching on their PC screen, a laptop screen or even an IPOD. Post it and they will find it.

It is now time to take a closer look at the underlying technology that is making video on the Internet happen.

Tomorrow: The Technology

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