Emergic: Rajesh Jain's Blog

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Click Fraud Problem

July 12th, 2006 · No Comments

SFGate writes:

Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites, according to a study to be released today.

The survey, by Outsell Inc., a market researcher in Burlingame, is one of the most detailed looks at the nagging, high-profile problem known as click fraud. Advertisers have long complained that major Internet sites don’t do enough to combat the practice or, at least, disclose the extent of it.

Tags: Search Engines

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