Emergic: Rajesh Jain's Blog

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The 1% Rule

July 21st, 2006 · No Comments

The Guardian writes:

It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.

It’s a meme that emerges strongly in statistics from YouTube, which in just 18 months has gone from zero to 60% of all online video viewing.

The numbers are revealing: each day there are 100 million downloads and 65,000 uploads – which as Antony Mayfield points out, is 1,538 downloads per upload – and 20m unique users per month.

Tags: BlogStreet

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