Emergic: Rajesh Jain's Blog

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End of Paper TV Guides

August 3rd, 2006 · No Comments

Techcrunch writes:

A few years ago, online TV guides were just a paperless version of what was arriving in the mail or the middle of Sunday papers. Today, however, as we get closer to the world of TV over IP and video on demand in every home, the space is evolving, giving customers more than they can get in paper.

At the same time, advertisers are realizing that TV guides with demographically targeted content present a promising vehicle for delivering targeted ads. Market penetration for these sites is still relatively modest, but it is growing and, as the prospect of not just finding television programming, but also watching it online, becomes more likely, usage will grow exponentially.

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