Emergic: Rajesh Jain's Blog

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UGC Online Video Monetisation

August 4th, 2006 · No Comments

Scott Karp writes about user-generated cpntent:

Im going to focus on business models that reward the users who everyone is depending on to generate all this video content. The following list of business models is by no means comprehensive, but its indicative of the rush to figure out how to make (or in some cases lose) money.

I think the real winners long-term will be platforms that enable a new generation of content producers to break free from the old media content hierarchy and make money from their creativity. As Umair reminds us, its all about enabling creativity.

Its not just content creation and distribution that will be democratized the business of content will be democratized as well.

Tags: Software

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