e-Learning 2.0

Steve O’Hear writes:

The traditional approach to e-learning has been to employ the use of a Virtual Learning Environment (VLE), software that is often cumbersome and expensive – and which tends to be structured around courses, timetables, and testing. That is an approach that is too often driven by the needs of the institution rather than the individual learner. In contrast, e-learning 2.0 (as coined by Stephen Downes) takes a ‘small pieces, loosely joined’ approach that combines the use of discrete but complementary tools and web services – such as blogs, wikis, and other social software – to support the creation of ad-hoc learning communities.

TV Selling Power to Decline

Advertising Age writes about a McKinsey study in the US context:

A study is about to give Madison Avenue a fresh pummeling: McKinsey & Co. is telling a host of major marketers that by 2010, traditional TV advertising will be one-third as effective as it was in 1990.

According to the report, real ad spending on prime-time broadcast TV has increased over last decade by about 40% even as viewers have dropped almost 50%. Paying more for less translates into a much higher cost-per-viewer-reached — a trend also true in radio and print.

Thank a combination of older technologies such as cable, PC computers, cellphones, CD players, VCRs, game consoles and the internet, along with more recent ones — PDAs, broadband Internet, digital cable, home wireless networks, MP3 players, DVRs and VOD– for those changes. And teens foretell an even more radical shift in future media consumption, the report points out: They spend less than half as much time watching TV as typical adults do. Teens also spend 600% more time online, surfing the web.

More on OLPC

Atanu Dey continues his dissection:

Since the One Laptop Per Child (OLPC) proposal is being considered here, we have to have alternate proposals which can be considered in contradistinction to it. I propose, for arguments sake, the One Blackboard Per School (OBPS), One Teacher Per School (OTPS), and One Set of Basic Facilities Per School (OSOBFPS) schemes out of many potential candidates. First, we will consider how they stack up against the OLPC proposition. The next thing we do is to figure out which of the alternates is the one that is perfect and which therefore poses the threat to the achievement of the good.

Which of the twothe OLPC or the OBPSis the perfect and which the good? If OLPC is the prefect solution, then clearly it will impair the good solution of providing basic educational opportunities to many; if the OBPS is the perfect solution, then the OLPC, as the good solution, may be prevented. My position is the former: in an ideal world, where all children have the opportunity to gain a basic education irrespective of the accident of birth, giving all children laptops will be an unalloyed blessing. An ideal world, which in our case we have not got, would admit the perfect solution and no trade offs will be required. The imperfect world, which is what we have, requires we trade off the potential benefit of the few for the guaranteed benefit of the many.


paidContent.org writes about a new, personalised subscriber-only service from the Wall Street Journal:

The new effort has a lot in common with the others: users can add any RSS feed, click and drag modules, drill down through a variety of site feeds. (Click on the pic on the right to see a bigger thumbnail)
But MyWSJ has its differences, particularly its scope across DJ properties. The add content list includes feeds from Barrons Online, MarketWatch, SmartMoney, and the various non-sub Journal sites an emphasis on the WSJ as part of a broader Dow Jones Online network. Its also done a better job of working in tools like stock charter and quotes, local weather and traffic, saved searches and even press releases. Its separate from the Journals first personalization service, My Online Journal, but the two are supposed to be combined eventually. It offers multiple layout choices and, shades of Excite, four different styles; in addition, each feed module an be edited for number of items shown and choice of headlines or summaries. Hovering over headlines shows the summary. Plans include allowing subs to see and share feeds.

The combination of aggregation and personalization allows users to create a mini news portal and gives the sites a shot at increased stickiness and an additional way of targeting ads.

Texting in US

textually.org quotes from a Business 2.0 article:

Consider this anomaly: Ecuador, with a per capita GDP of $4,300, has the United States beat when it comes to a critical wireless technology. Americans may be 10 times as wealthy, but Ecuadorians send four times as many text messages.

The opportunities start with understanding economic and cultural factors that drive usage. Pay-as-you-go cell-phone plans offered abroad encourage text-message use, as does the fact that in most countries, fewer people own PCs on which to send instant messages and e-mail.

… The overseas ardor for SMS is not a quirk Instead, it’s a leading indicator of what will happen in the United States. Rather than substituting for PC-based communication, as it does in poorer countries, mobile messaging Stateside will untether commerce, social networks, and other applications originally tied to PCs. When smart innovators translate services originated abroad to America’s cell phones, we’ll really get the message.

TECH TALK: Mobile Internet: Views (Part 4)

Marek Pawlowski suggests that users on the mobile dont search, they locate: Users are even more mission-based in the mobile environment than I first suspected. They are using their handsets to accomplish very specific objectives – in this case, finding a particular brand with which they have an existing affinity. This is in contrast to the more generalised search, explore and browse model employed in the desktop environmentMobile services should be designed to help users achieve the objective theyve already specified rather than lead them off at a tangent. This is the key difference between mobile and other mediums : advertising on the desktop, TV and radio is based around distracting and generating interest among users; mobile services should be invisible channels which help the user accomplish their mission.

Scott Shafer wrote on his blog:

More Internet traffic will come from mobile devices than personal computers (PC).

You must accept that mobile devices will:
—- outnumber PCs for web access
—- be the PC you have with you all day
—- be able to access a greater number, and different type of hyperlinks that a PC cant

There will be TRILLIONS of hyperlinks that can only be accessed with a mobile phone.

In order for mobile phone handset manufacturers and wireless carriers to become Internet Companies, they must define what the mobile Internet really is.

They must also ask how you will get to it, and what you will get from it.

The mobile Internet is NOT the PC Internet.

Phase 2, or the mobile Internet, is when every physical item in the world can, and will be connected to the Internet. It will have a different kind of phone number, or hyperlink.

It will have A Physical World Hyperlink

The mobile phone wont be just a mobile device for communication, but it will be a remote control or the mouse that can link objects in the physical world to the Internet.

Scott elaborated on his idea of the physical world hyperlink in the context of mobile search:

Now that the hyperlink owner has a direct connection to his site using a 2d code, outside of advertising, where is the need for search engine optimization? You are already optimized!

So now every barcode on every can of Coke, 2d code on a movie poster, becomes a hyperlink, or direct connection to wherever Coke wants you to go.

4 Billion websites and hundreds of billions of physical objects have now found their own way to direct traffic without using a search engine.

Companies wont give out websites to go to, they will advertise using 2d codes and get a direct connection, bypassing a search engine. They will put a code on a poster, or magazine ad, or a short code on the tv screen. When any user types, scans, texts this code, they will be directed to the specific site that company wants you to go.

Tomorrow: Views (continued)

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