Marek Pawlowski suggests that users on the mobile dont search, they locate: Users are even more mission-based in the mobile environment than I first suspected. They are using their handsets to accomplish very specific objectives – in this case, finding a particular brand with which they have an existing affinity. This is in contrast to the more generalised search, explore and browse model employed in the desktop environmentMobile services should be designed to help users achieve the objective theyve already specified rather than lead them off at a tangent. This is the key difference between mobile and other mediums : advertising on the desktop, TV and radio is based around distracting and generating interest among users; mobile services should be invisible channels which help the user accomplish their mission.
Scott Shafer wrote on his blog:
More Internet traffic will come from mobile devices than personal computers (PC).
You must accept that mobile devices will:
—- outnumber PCs for web access
—- be the PC you have with you all day
—- be able to access a greater number, and different type of hyperlinks that a PC cant
There will be TRILLIONS of hyperlinks that can only be accessed with a mobile phone.
In order for mobile phone handset manufacturers and wireless carriers to become Internet Companies, they must define what the mobile Internet really is.
They must also ask how you will get to it, and what you will get from it.
The mobile Internet is NOT the PC Internet.
Phase 2, or the mobile Internet, is when every physical item in the world can, and will be connected to the Internet. It will have a different kind of phone number, or hyperlink.
It will have A Physical World Hyperlink
The mobile phone wont be just a mobile device for communication, but it will be a remote control or the mouse that can link objects in the physical world to the Internet.
Scott elaborated on his idea of the physical world hyperlink in the context of mobile search:
Now that the hyperlink owner has a direct connection to his site using a 2d code, outside of advertising, where is the need for search engine optimization? You are already optimized!
So now every barcode on every can of Coke, 2d code on a movie poster, becomes a hyperlink, or direct connection to wherever Coke wants you to go.
4 Billion websites and hundreds of billions of physical objects have now found their own way to direct traffic without using a search engine.
Companies wont give out websites to go to, they will advertise using 2d codes and get a direct connection, bypassing a search engine. They will put a code on a poster, or magazine ad, or a short code on the tv screen. When any user types, scans, texts this code, they will be directed to the specific site that company wants you to go.
Tomorrow: Views (continued)