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More on Video Advertising

September 19th, 2006 · No Comments

Fred Wilson writes:

Ive come to the conclusion that post-rolls ads may turn out to be more valuable than pre-rolls. Heres why:

Watching videos on YouTube is like surfing the web. You watch one, find another, watch it, and do that until you get bored. The end of every YouTube video is a frame that features two suggested videos. I rarely click on those suggested links right now, but I think they are extremely valuable because over time they will become the natural place to find the next video to watch. I think the ending frame is the killer post-roll advertisement. I dont think they should run a video post-roll, they should just monetize those links.

Tags: Software

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