Three Forces

Ashby M. Foote III writes:

One of the most insightful commentators on the changes at work in the economy is Chris Anderson, editor of Wired magazine and author of a brilliant new book, The Long Tail. He cites three forces that are transforming the economy and creating vast new opportunities at the grassroots level for small and boutique businesses. Force 1: The democratization of the tools of production. (The obvious example is the PC as a tool for publishing and multimedia.) Force 2: The democratization of the tools of distribution. (For instance, the combination of the PC and the Internet makes everyone a distributor). Force 3: Connecting supply and demand. (Search filters and feedback loops like those found on Google, iTunes, Amazon, and Netflix help niche content find interested buyers and users.)

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