Emergic: Rajesh Jain's Blog

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DIY Content

September 28th, 2006 · No Comments

DIY Media Weblog has a post on a talk by Mizuko Ito on “Amateur Cultural Production in the New Networked Age.”

As part of last year’s Networked Publics program at the Annenberg Center, Ito and her research colleagues have been examining the changing relationship between cultural production and consumption. They have looked at the ways that many-to-many distribution, peer-to-peer social organization, and the availability of low-cost digital authoring tools have lowered thresholds to cultural production “manifest in public culture as increased visibility and mobilization of those actors traditionally associated with cultural consumption.” They see three domains “growing in salience with the turn toward networked public culture: 1) amateur and non-market production, 2) networked collectivities for producing and sharing culture, 3) niche and special-interest groups, and 4) aesthetics of parody, remix, and appropriation.”

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