Emergic: Rajesh Jain's Blog

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Reinvented TV

October 3rd, 2006 · No Comments

Jeff Jarvis writes:

All the old definitions of TV are in shambles. Television need not be broadcast. It neednt be produced by studios and networks. It no longer depends on big numbers and blockbusters. It doesnt have to fit 30- and 60-minute moulds. It isnt scheduled. It isnt mass. The limits of television – of distribution, of tools, of economics, of scarcity – are gone. So now, at last, we can ask not what TV is, but what it can be.

I envision TV that is interactive when it wants to be. I imagine TV that is live, with news from the scene thanks to a hundred video camera-phones. I look forward to the day when I can watch not what Hollywood recommends, but what my friends endorse. I am dying to see the advertising industry figure out that mass media were inefficient and ineffective ; when they start supporting the new TV with their money, huge things will happen. Television has already exploded. So now lets build the new TV.

Tags: Emerging Technologies

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