Emergic: Rajesh Jain's Blog

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Indian Media Pyramid

October 4th, 2006 · No Comments

Anand Sridharan outlines some findings from the National Readership Survey 2006:

1. NRS survey universe (Indians aged 12 & above) – 815 mn
2. Literate – 580 mn (71% of above)
3. TV watchers/ Radio listeners/ Press readers – 230/ 230/ 222 mn respectively
4. FM radio – 119 mn
5. Magazines – 68 mn
6. Cinema (once a month) – 39 mn
7. Mobile VAS users – 22mn (I suspect that this figure is a lot higher now, as the survey mentions that 38% of cellphone owners use VAS implying a # closer to 50 mn)
8. English dailies – 21 mn
9. Internet (once a week access) – 9.4 mn

Tags: Emerging Markets

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