Emergic: Rajesh Jain's Blog

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Newspapers 2.0

October 10th, 2006 · No Comments

Doc Searls has suggestions for newspapers. Among them:

First, stop giving away the news and charging for the olds. Okay, give away the news, if you have to, on your website. There’s advertising money there. But please, open up the archives. Stop putting tomorrow’s fishwrap behind paywalls. Writers hate it. Readers hate it. Worst of all, Google and Yahoo and Technorati and Icerocket and all your other search engines ignore it. Today we see the networked world through search engines. Hiding your archives behind a paywall makes your part of the world completely invisilble. If you open the archives, and make them crawlable by search engine spiders, your authority in your commmunity will increase immeasurably. Plus, you’ll open all that inventory to advertising possibilities. And I’ll betcha you’ll make more money with advertising than you ever made selling stale editorial to readers who hate paying for it. (And please, let’s not talk about Times Select. Your paper’s not the NY Times, and the jury is waaay out on that thing.)

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