Emergic: Rajesh Jain's Blog

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Video and Social Networks to Surge

October 25th, 2006 · 1 Comment

AlwaysOn (Bambi Francisco) writes:

In the past year, social networks and video-sharing sites have come into prominence. As measured by page views, MySpace is the No. 2 most popular site while Facebook is tied with Amazon.com (AMZN) at No. 10, according to Nielsen//NetRatings. By unique visitors, YouTube ranks No. 15.

Social networks are estimated to attract $280 million in ad dollars this year, according to eMarketer. Online video-sharing sites are estimated to attract about $385 million. EMarketer estimates that $15.9 billion will be spent in online advertisements in the U.S. this year. That means social networks and video-sharing sites only attract about 1.8% to 2.5% of total online ad spending.

Will the gap close? It’s my bet.

Tags: Software

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