Emergic: Rajesh Jain's Blog

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The Next Billion Users

November 5th, 2006 · No Comments

WSJ writes how tech firms atr wooing the next users:

The Intel projects in two of the world’s largest and fastest-growing economies — and similar ones in other countries — are part of a broader push by it and other tech giants to do well by doing good in poorer parts of the world that until recently have been largely cut off from technology.

Their aim is to reach what executives call “the next billion users” of consumer technologies like the Internet and cellular phones. The images of executives helping the poor can also help maintain good relations with the government, a critical part of doing business in both China and India.

Tags: Emerging Markets

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