Emergic: Rajesh Jain's Blog

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Mobile Music

November 12th, 2006 · No Comments

Xen Mendelsohn talks to Jan Kuczynski on Mobile Music and Youth Trends: “Youth dont just play music – they explore, display and share music. Firstly, youth can only use music as a social tool if its up-to-date, so unless youth constantly put feelers out to explore new music, they get left behind. Secondly, teens like to display their music tastes – whether its through their CD rack, their Coldplay t-shirt or simply by turning up their headphones so everyone can hear. Thirdly, youth like sharing music as it earns them social currency and reinforces peer bonds – thats why teenagers spend time and effort burning compilation CDs for their friends.”

Tags: Software

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