Mobile Marketing

Russell Buckley writes:

Like the PC-web, the mobile web is also a global opportunity. When you put up a mobile website, its accessible from all over the world and will be found and used by people everywhere. Counties as unlikely as S Africa, India, Israel and Bangladesh are huge users of the mobile web, as well as the more obvious UK and US audiences. All these countries can also be addressed with advertising, as easily as the home market itself.

This opportunity was seized by AdMob at the start of this year, with the launch of the worlds first mobile advertising network. Less than 9 months later, AdMob has served over 200 million ads and by the time you read this, will be well on the way to 300 million. When something grows this quickly and with numbers this high, its worth examining in more detail and thats what were going to do now.

Flickr and YouTube

Dave Winer writes: “Have you noticed that there’s a formula out there, for Flickr-like sites, that, instead of providing social networking around pictures, try to do it for podcasts or videos. Examples include Odeo, Podshow, Dabble. However, none of them are gaining traction like Flickr did, and I think I now understand why. A picture is something you can appreciate at web speed. Go to a page with a photo on it, and it loads slightly slower than a page without a picture. Hit the Back button, leave a comment, link to it, whatever you want to do, it’s all over quickly and that fits the pace of the web. However, podcasts and videos don’t work like that. It takes a long time to ‘consume’ one of those media objects. So why did YouTube catch on? Simple — free storage.”

Improving Websites

The New York Times writes:

According to Jakob Nielsen, a Web site consultant and author of the book Prioritizing Web Usability, it is essential that a Web page get a companys message across quickly, because visitors are a fickle bunch. Most people do not go beyond what is in front of their faces.

Studies by Mr. Nielsens company, the Nielsen Norman Group, an Internet design firm in Fremont, Calif., show that only 50 percent of Web visitors scroll down the screen to see what lies below the visible part on their PC monitor.

Users spend 30 seconds reviewing a home page, Mr. Nielsen said. A business must encapsulate what they do in very few words.

With findings like those, it is no wonder that Web pages must visually hit a visitor right between the eyes. If a site does not answer a users questions about a business, then you have scored one for the competition. For example, the first thing customers visiting any restaurants Web site want to know is when it is open. But often that information can be found only by digging through multiple pages. As a result, the site fails, Mr. Nielsen said.