Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

About.com: King of SEO

November 21st, 2006 · 7 Comments

Read/Write Web writes how About.com has mastered search engine optimisation — 80% of its traffic comes from search engines.

About.com is made up of 500 “Guides”, people who are experts on a certain topic. In a way About.com was the precursor to topic-focused blogs. Only the guides are more renowned for writing how-to articles, rather than the analysis and commentary of the best blogs. About.com these days also has a lot of reviews and product comparisons, similar to a site like CNET.

In terms of stats, Scott told me that About’s total revenue is growing slightly faster than their page views – so revenue grew 40% last year, compared to 30% increase in page views for the same period. On the 80% of total traffic from search engines, when you consider that About specializes in writing how-to guides for hundreds of topics – then 80% sounds reasonable. I myself often bump into About.com webpages when I need to find out how to do something. But 80% is still a huge amount and illustrates plainly the difference between About.com guides and bloggers (most of whom rely on incoming links and subscribers for their traffic). It also shows how well About has mastered the art of SEO!

Tags: Search Engines

7 responses so far ↓

  • 1 SEO // Jun 10, 2019 at 12:09 pm

    about.com is now dotdash.com.

  • 2 Martin M. // Jun 14, 2019 at 2:25 pm

    SEO optimization is much more than About

  • 3 creative homes remodeling // Jun 17, 2019 at 3:58 pm

    Would you mind typically if I estimate a handful of your existing write-ups made use of that I utilize you with a credit scores score along with short write-up sources going back to your web site? My internet site continues to remain in a comparable location of interest rate as your truly very own in addition to in addition my targeted customers would most absolutely make total usage various of the realities you genuinely provide in this brief article.

  • 4 glass door installation // Sep 25, 2019 at 2:15 pm

    Before you struck the launch button of your most existing blog site web site gets to, you had a much better service warranty that it is good enough for them on-line readers-assuming that you have created a following of on the internet site visitors. Acquiring a solid sticking to for your blog site internet site requires greater than merely a fantastic expense cut in renovation to appealing.

  • 5 real estate agency building // Sep 25, 2019 at 3:51 pm

    I am an extra customer of this webpage so noted right here I saw changed fast reviews, along with messages released by this site, I mesmerized a great deal significantly much more invigorating for a big part of them, figure you will most entirely give much more nuances on this focus in your complying with brief article.

  • 6 find out more // Oct 2, 2019 at 6:04 pm

    Much needed for your outstanding dispersing! I, really, prominent evaluating it, you will entirely be an amazing author. I will absolutely most completely guarantee that I bookmark your blog website in addition to in addition will return in the future. I recommend spurring that you earnings your showstopper, have an exceptional end of the week break! assume you have actually made some completely fascinating parts.

  • 7 clicking here // Oct 11, 2019 at 5:20 pm

    The much-requested for to you for a variety of various other scholastic internet sites. The area else might just recognize that sort of details written in such an outstanding technique? I have a job that I am primarily currently running, in addition to likewise, I have in reality most likely to the try to find such details.

Leave a Comment