Emergic: Rajesh Jain's Blog

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Fast Iterations

November 22nd, 2006 · 1 Comment

[via Thejo] User Interface Engineering writes:

“We make a lot of this stuff up as we go along,” the lead designer said. Everyone in the group laughed until he continued, “I’m serious. We don’t assume anything works and we don’t like to make predictions without real-world tests. Predictions color our thinking. So, we continually make this up as we go along, keeping what works and throwing away what doesn’t. We’ve found that about 90% of it doesn’t work.”

NetflixWe were talking with the design team at Netflix. Netflix.com is one of the most successful web sites in the world: the sole customer interaction point of their home DVD-rental business. Over the past 9 years, the site has grown from nothing to serving almost 6 million customers who use the site to prune their rental queues, rate movies, and handle any billing and transaction issues. The designers of Netflix.com have a smashing success on their hands, but we didn’t find them resting on their laurels. They want to get even better, and for them that means iterate, iterate, iterate.

Tags: Software

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