Get Big Cheap

David Cowan writes:

The winning recipe today for aspiring entrepreneurs is GET BIG CHEAP. Dont waste expensive development on untested ideas, and dont let a fat marketing budget mask a weak value proposition. If instead you tinker your way to scalable organic growth, youll have a valuable business on your hands. Dont worry about how long it takesjust make sure your burn rate is low enough to accommodate several cycles of iteration.

There’s never been a better time to start a company. Find a community underserved by technology be they disenfranchised American teenagers, bored commuters in Asia, or small business advertisers in Europe and repeatedly craft a better user experience for them until you GET BIG CHEAP.

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