Emergic: Rajesh Jain's Blog

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TV Advertising Future

November 27th, 2006 · No Comments

Ed Sim writes: “I don’t believe that television advertising will go away but that it must be reinvented quickly and that advertisers must embrace rather than fear new technology. And as we move into the future, rather than focus on broadband vs. television (digital vs. analog), I also see a world where both sides can work with each other to effectively deliver better results for advertisers. As video becomes increasingly more fragmented and viewed on various systems and devices (television, VOD, broadband, gaming systems, cable, mobile, iPods), it will be imperative for advertisers to have an easy way to manage and optimize their video advertising campaigns wherever the audience is. In addition, the more progressive advertisers will try to figure out how to marry online ad optimization with the offline world. For example, let’s say you are an advertiser and your online ad for a specific mortgage product for ARMs is getting more clicks in a certain geography versus one for fixed rate mortgages. Using that data from the Internet, wouldn’t it be great if you could change your television commercial so that the next airing has an updated offer for ARMs instead of for fixed rates?”

Tags: Software

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