Emergic: Rajesh Jain's Blog

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December 5th, 2006 · No Comments

seamonkeyrodeo writes:

Over the last couple of days, PaidContent has noted that both MTV and Yahoo have announced oddly similar-sounding projects. MTV plans to release at least 20 hyper-programmed experiences (thats small, themed, targeted Web sites to you and me), and Yahoo will be building about 100 brand universes around specific products or properties (thats small, themed, targeted Web sites to you and me).

In the Yahoo post Rafat Ali made the insightful observation that small, themed, targeted Web sites could also be read as new inventory for targeted ad serving.

Tags: Search Engines

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