Emergic: Rajesh Jain's Blog

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Mobiles in India

December 6th, 2006 · No Comments

I am quoted in a MercuryNews story:

The mobile phone is becoming the society-changing force that the PC was in the United States. It’s far more affordable than a computer and provides instant and constant communication links for millions of Indians, many of whom do not own desktops or even have land-line phones.

“The next Microsoft, Cisco or Google of the world is going to come out of countries like India,” said Rajesh Jain, an entrepreneur and chief executive of Netcore Solutions, a Mumbai company creating mobile Internet applications, from entertainment to social networking. “It will be built around mobile. That’s what I think Silicon Valley companies need to understand: The next battleground is not about Web 2.0. It’s about the mobile Internet. And that is happening here, not in the U.S.”

Eventually Jain and others see mobile phones becoming the preferred way Indians, and people in other developing countries, access the Internet. That will be increasingly true as, during the next 12 to 24 months, so-called third-generation networks that allow for high-speed mobile Internet access — comparable to broadband — are deployed across India, he said.

“This is the untouched opportunity,” Jain said. “You’ve got to get away from the PC-first mentality. How do you re-create the magic of the Internet for people who, for the most part, have not had access to a PC?”

Tags: Emerging Markets

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