TV as Ultimate Open Content Platform

Steve Rubel writes:

As we look ahead – say three years from now – TV viewing will become even more fragmented. But make no mistake, IPTV is going to make television even more relevant in our lives than it is today.

The open TV platform will comprise of four key sources of content: network programming via your cable/satellite provider, a-la-carte shows sold directly to you by networks/studios, branded entertainment developed by major marketers and consumer generated content piped in via RSS.

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