Mobile Advertising

iMedia Connection has an article by Sarah Keefe:

Mobile ads physically can’t emulate their bigger web cousins due to restricted screen real estate.
There’ll be banner ads but much smaller than on the web. There’ll also be text ads but they’ll likely be squeezed into the body of a page that’s highly relevant. Expect creative directors to explore new ways to get the message across– just as they did when web advertising was in its infancy. In the mobile arena, you might see voice ads stream while you’re browsing a WAP site or ads being delivered while interstitial pages are waiting to be downloaded.

Mobile marketing campaigns can be fine tuned.
Imagine having valuable information, such as the consumer’s country and network. That knowledge can help fine tune marketing campaigns enabling them to effectively target a particular region and track local success. Advertisements also could be targeted to a user’s handset make and capability. So, if you sell games for a particular device type, only people with compatible handsets will see your ads.

Inside Wii

The New York Times takes a closer look at Nintendo’s new gaming console:

One controller is shaped like a sleek television remote (sometimes called the Wii-mote); the other plugs into the remote with a short wire, creating a vague resemblance to the two-handled martial-arts weapon it is named for, the nunchuk.

And beneath the controllers white plastic shells are an array of time-tested digital technologies working together in new ways.

The controllers communicate with the Wii console, a $250 box no larger than a childs lunchbox, with the wireless technology known as Bluetooth. It is the means commonly used to link cellphones with their wireless headsets. The Wii remote also uses infrared, the same technology that links television sets with their remote controllers, to track where the controller is pointed.

Web and Software Predictions

Don Dodge writes:

1. Online Video / TV – YouTube burst onto the scene in a big way last year paving the way for consumer generated video. BrightCove is my pick for the commercial side of Internet TV/Video.
2. Browser based applications – JotSpot, SocialText, WikiCalc, Zoho, ThinkFree, and others released first versions of Office like productivity applications. Expect to see these apps get better and the competition to heat up.
3. Mobile web – The press calls cell phones the third screen (TV, Computer, Phone). They have it backwards, the cell phone is the first screen for the younger generation. Mobile applications are hot, going far beyond ring tones. Location Based Services will be hot in 2007. Mobile search is a multi billion dollar opportunity. Companies to watch; uLocate, ScanBuy, EnPocket, Innovectra.
4. RSS, Blogs, Wikis – These are already hot for the tech crowd but they will go mainstream in 2007. Blogs and Wikis will move beyond simple applications to becoming a platform for applications. Companies to watch; Blogtronix, Telligent.
5. Vertical Search – I have written extensively about the three monster markets for search; Mobile Search, Local Search, and Classified Ad Search. Other areas that will be hotter in 2007; People Search, Product Search, Video Search.

Internet Strategy

John Hagel writes:

I have a growing sense that all the major Internet players Google, MSN, Amazon, Ebay and AOL have lost their sense of direction and differentiation. Rather than carving out and rapidly enhancing areas of distinctive advantage, these major players appear to be leaping like lemmings into the red ocean.

This growing homogenization of the leadership ranks might be understandable if the Internet were a maturing business arena. Given the rapid and sustained pace of innovation in the underlying technology, the rapid growth of usage, the continuing shift of spending to the Internet and the proliferation of new businesses created on the Internet, I find it hard to characterize this space as maturing my sense is that it is still in its infancy.

Improving Digg

Stuntdubl SEO offers some suggestions:

1. Develop a payment revenue share model for users
2. Weight users votes with topical expertise
3. DONT Alienate your users – solicit feedback – and COMMUNICATE with top users – a forum (public or private) would probably be effective. RETAIN the goodwill you have – dont abuse it
4. Attract more celebrities and mainstream mindshare
5. Build an index (even if its beta on a subdomain)

TECH TALK: The Best of 2006: 1. User-Generated Content

As 2006 makes way for 2007, it is time to look back at the year that was in technology through some of the best writings. I have picked a few which I think reflect the major themes of the year and which came back to me as I started recalling the year. Let us start with the one word and three letters which capture the essence of the year: You and UGC (user-generated content).

It started with home pages on sites like Geocities nearly a decade ago. People created all sorts of pages about themselves. The problem was hardly anyone came visiting. This time it is different. Blogs, wikis, podcasts and video blogs are powering a resurgence in user-generated content. Mainstream media has been taking notice. TIME magazine named us (you) as the Person of the Year. It wrote:

Look at 2006 through a different lens and you’ll see another story, one that isn’t about conflict or great men. It’s a story about community and collaboration on a scale never seen before. It’s about the cosmic compendium of knowledge Wikipedia and the million-channel people’s network YouTube and the online metropolis MySpace. It’s about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.
The tool that makes this possible is the World Wide Web. Not the Web that Tim Berners-Lee hacked together (15 years ago, according to Wikipedia) as a way for scientists to share research. It’s not even the overhyped dotcom Web of the late 1990s. The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it’s really a revolution.

Web 2.0 is a massive social experiment, and like any experiment worth trying, it could fail. There’s no road map for how an organism that’s not a bacterium lives and works together on this planet in numbers in excess of 6 billion. But 2006 gave us some ideas. This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It’s a chance for people to look at a computer screen and really, genuinely wonder who’s out there looking back at them.

Tomorrow: Social Networking