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TECH TALK: The Best of 2006: 2. Social Networking

December 26th, 2006 · No Comments

The rise of MySpace, Facebook, YouTube, Cyworld and Mixi has focused a lot of attention on social networking. Combined with user-generated content, social networking is making connecting and staying updated on family and friends that much easier. In India, too, social networking sites are starting up hoping to replicate the magic of a MySpace. In this context, it is useful to keep in mind these thoughts by Danah Boyd:

A “social network site” is a category of websites with profiles, semi-persistent public commentary on the profile, and a traversable publicly articulated social network displayed in relation to the profile.

To clarify:

1.Profile. A profile includes an identifiable handle (either the person’s name or nick), information about that person (e.g. age, sex, location, interests, etc.). Most profiles also include a photograph and information about last login. Profiles have unique URLs that can be visited directly.

2.Traversable, publicly articulated social network. Participants have the ability to list other profiles as “friends” or “contacts” or some equivalent. This generates a social network graph which may be directed (“attention network” type of social network where friendship does not have to be confirmed) or undirected (where the other person must accept friendship). This articulated social network is displayed on an individual’s profile for all other users to view. Each node contains a link to the profile of the other person so that individuals can traverse the network through friends of friends of friends….

3.Semi-persistent public comments. Participants can leave comments (or testimonials, guestbook messages, etc.) on others’ profiles for everyone to see. These comments are semi-persistent in that they are not ephemeral but they may disappear over some period of time or upon removal. These comments are typically reverse-chronological in display. Because of these comments, profiles are a combination of an individuals’ self-expression and what others say about that individual.

For good measure, Danah has also put together a timeline of social networking sites.

Tomorrow: Data Centres


TECH TALK The Best of 2006+T

Tags: Tech Talk

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