Social Networking in 2007

Fred Stutzman writes: “2007 will be a shakeout year in the SNS space. There are simply too many upstart social networks competing for the same audience. The most important asset a social network can posses is community, and communities are pooling in the premier social networks (Myspace, Bebo, Facebook). This pooling of community, or network effect, drives lock-in and gives the users less incentives to explore new social networks. As a result, a number of companies are going to take it on the nose.”

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