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Yahoo’s Mobile Initiatives

January 9th, 2007 · No Comments

WSJ writes:

[Yahoo] is hoping that, while second to Google in Web search, it can lead the market for mobile search and associated advertising with a new offering tailored for use on handsets.

Where search engines typically give computer users a list of Web sites, Yahoo is trying to provide more specific answers to cellphone queries so consumers don’t have to click around as much to find what they’re looking for. A search on the word “49ers,” for instance, immediately brings up the San Francisco football team’s scores and schedule, photos, and headlines from two news articles rather than forcing users to jump to other Web sites for such information.

Tags: Software