The New York Times writes:
Marketers used to try their hardest to reach people at home, when they were watching TV or reading newspapers or magazines. But consumers viewing and reading habits are so scattershot now that many advertisers say the best way to reach time-pressed consumers is to try to catch their eye at literally every turn.
We never know where the consumer is going to be at any point in time, so we have to find a way to be everywhere, said Linda Kaplan Thaler, chief executive at the Kaplan Thaler Group, a New York ad agency. Ubiquity is the new exclusivity.
WSJ has a story that I can resonate with:
Business travelers understand one of the emerging truths of today’s office: One of the best places on earth to have some quality work time isn’t actually on earth but at a cruising altitude of 33,000 feet above it. Even in a pressurized cabin where the air seems little more than dehydrating microbes and a flimsy seat-back tray table hardly seems like an ample work surface, it can be heavenly.
Marketing consultant Jeffrey Hirsch achieves a Zen-like peacefulness hard to replicate in the terrestrial world, except maybe in a house of worship. “The feeling is one of total freedom, calm and timelessness … sometimes nearly bliss,” he says. “The secular world is left behind — no calls, no emails, no IMs, no clients, no nagging ex-wife, no problems whatsoever.” He says he’s more productive and creative in-flight.