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Mobile Marketing

January 24th, 2007 · No Comments

eMarketer writes:

Massive pure-play mobile marketing campaigns will be thin on the ground during 2007. Far more prevalent will be cross-media plays where the direct response capabilities of handsets provide the punch line to a rich media setup in other media such as television, radio or print.

“This year, one of the main challenges for marketers and carriers will be how to evolve a mobile consumer culture that accepts and responds to advertising,” says John du Pre Gauntt, eMarketer senior analyst and the author of the new Mobile Marketing and Advertising report. “This will entail knowing what to attempt as well as what they should definitely not attempt.”

Tags: Telecom