Emergic: Rajesh Jain's Blog

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Mobile Marketing

February 2nd, 2007 · No Comments

The Pondering Primate writes:

What happens to wireless carriers when VOIP and WiMax aren’t just concepts? What happens when voice is free?

With all of the upcoming mobile applications, shouldn’t this be an exciting time for a mobile operator?

Advertising is about to encounter a significant obstacle with the mobile phone. Will mobile carriers be able to figure out how to get permission from consumers in order to reach them at anytime and anywhere?

It all boils down to permission and creativity.

Advertisers can’t just slap a 30 second ad on the highest rated TV shows/channels anymore. The consumer has Tivo and DVRS which allow the consumer to retrieve, or be in control of “permission”.

Tags: Software