Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

TradeNet in Africa

February 2nd, 2007 · No Comments

The Economist writes about an innovative use of mobiles: “TradeNet, a software company based in Accra, Ghana, will unveil a simple sort of eBay for agricultural products across a dozen countries in west Africa. It lets buyers and sellers indicate what they are after and their contact information, which is sent to all relevant subscribers as an SMS text message in one of four languages. Interested parties can then reach others directly to do a deal.”

Tags: Emerging Markets