Emergic: Rajesh Jain's Blog

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Mobile Marketing

February 5th, 2007 · No Comments

Rick Mathieson writes:

Mobile is most powerful as a response mechanism by which consumers can interact with, and transact with, integrated promotions they see in other media print, broadcast, online, direct, outdoor, etc. right at the point of impression.

Short codes, and increasingly, QR codes are enabling a whole new way for consumers to interact and transact with brand they know and trust.

Getting it right means the difference between engagement and intrusion for marketers looking for an edge with todays increasingly mobile masses.

Tags: Telecom