Emergic: Rajesh Jain's Blog

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Gaming the New Marketing?

February 13th, 2007 · No Comments

Alan Moore writes:

89% of UK households with children have a games console, and 80% of those who play video games are aged 15 to 44. Further studies show that 40% of people who view ads in games are more likely to buy the advertised product.

Now, what I have been thinking is that gaming by its very nature is immersive, a form of engagement.

Does this suggest completely new ways to communicate with your audience? And I do suggest we are going way beyond branded entertainment or yawn, product placement… where the content is the advertising and the advertising is the content, where the advertising is the conversation and the conversation is the advertising.

Tags: Software