3GSM Learnings

Katherine Hannaford has a list of 30 learnings. Among them:

1. There was no big theme this year: 3GSM 2006 saw immense hype around mobile TV, with companies queuing up to proclaim it the Next Big Thing in mobile entertainment. The fact that it’s since disappointed means that the lack of a single big hype this year isn’t necessarily a bad thing. There was lots of buzz, but spread around a bunch of subjects, which is a healthier state of affairs.

30. Everyone thinks mobile advertising will be big. Nobody knows quite how it’ll work: The advertising industry loves the thought of putting ads on phones. Not least because the young cool hipsters it likes to target aren’t as susceptible to TV and print ads. Along with online advertising, mobile is the new buzz area. Trouble is, nobody’s quite sure what kind of mobile advertising will work well, and what us users will put up with.

Mobile Search

Chetan Sharma has excerpts from a story in the Mobile Communications International (MCI). “By 2010, the, gap between the average number of searches that a user does on their desktop and the number of searches they do on their mobiles will vanish, says Chetan Sharma, president of Chetan Sharma Consulting, a strategic advisory firm. Today, he estimates, desktop search outpaces mobile search by a ratio of 3:1. But the revenue potential of the mobile search market in the US alone is set to reach $2.5bn in 2010, up from just $100m in 2007. And these estimates dont include enterprise mobile search, a vertical poised for growth as more road warriors demand remote access to information and applications on-the-fly.”

2D Barcodes

Tomi Ahonen writes:

Its not a particularly demanding application, so I’m sure it will very soon be in most phones. But now we need to learn to use this to our benefit. “Want more information, point your cameraphone at this.” And yes, I am confident Nokia will roll it out across the range soon. I hope all other Western manufacturers follow, and that the Asian manufacturers release the 2D barcode reader versions of their phones to the rest of the world.

This is a HUGE change in customer convenience and the phone. Now we really do “trump” the clumsy 101 key keyboard of the personal computer. Why type? Typing is so last year. Now use cameraphones and simply point at the 2D barcodes. Its almost like the phone reads my mind. The immense satisfaction of seeing those words appear on my screen, automatically.

Web as Database

Read/Write Web discusses Yahoo Pipes and more:

One of the central concepts in Complex Systems is Emergence. It is this automagical process through which elements of a system give rise to a higher order system. Emergence is how physics becomes chemistry and chemistry becomes biology. It is how web 1.0 evolved into web 2.0, and how that, in turn, will become the next web.

While the exact mechanics of emergence is complicated and far from being completely understood, scientists know that a new system emerges as a combination of its elements and their interactions. In other words, complex systems are really networks – where elements interact with each other and give rise to a new system.

Perhaps today we are witnessing one of the most vivid examples of emergence – the remixing of the world wide web.

Need for Innovation

Slow Leadership writes: “Todays standard responses business issues are limited and uninspiring, even as we stand in serious need of a steady flow of creative ideas and fresh innovations just to keep our high-tech, high-earning, and high-expenditure lifestyles in placelet alone to add still greater prosperity for more people. Cost cutting, increasing working hours, and driving employees harder and harder are all based on doing what you do today more cheaply and efficiently. But what if doing what youre doing now, only better, isnt enough? What is you need to offer the world something altogether new? No one ever stimulated creativity by staying longer at the office, cutting benefits, or driving people to the edge of exhaustion and beyond. If the audit mentality takes over, the future will be bleak.”

TECH TALK: Demo 2007: GigaOm and Webware

GigaOm (Katie Fehrenbacher) picked three neat mobile newbies and wrote about them:

Vringo: I really wanted to dislike this video ringtone service the idea itself isnt so new7, and how much more content are we expecting consumers to buy to personalize their ringtones? But the service is actually an interesting way to help kick-start mobile video sharing. Using a mobile application (only available for Symbian now) friends can use Vringo to show video clips (Vringos) to each others phones that play during the ring session CEO Jonathan Medved, who founded Israel Seed Partners and invested in Israeli startups for over a decade, says the trickiest part of the technology is waking up the phone during the ring. The technology does not use MMS and uses data services, so if you ever try it out make sure youve got a data plan.

Mobio Networks: Like Vringos execs, Mobios CEO Ramneek Bhasin, is pretty convinced that the rich client experience has won out over WAP browsing… The client offers 50 different web-based applications like OpenTable reservations and finding and purchasing movie tickets. Its interesting because its an easy way for smaller web sites to go mobile, and less sophisticated phones like the Motorola RAZR and Samsung BLADE can use the simple-enough data application. Like Vringo GetMobio uses data services, so dont get killed on data charges if you dont have unlimited data.

TeleFlip: Unlike Mobio and Vringo, TeleFlip is hinging its service on text messages…[Their service] helps average phones without data connections send email and other text-based content to the SMS inbox. Its kind of like a Blackberry-style email service for basic phones but relying on the text message inbox. Theyre offering a free service for 5,000 messages a month, and plan to offer an ad-based and premium service. One issue, is that youd better get yourself an unlimited text package, because youll be pretty unhappy if youve got limited per month texts used up by email spam or unimportant email messages.

Rafe Needleman (Webware) picked his top 5:

Vuvox: Gorgeous multimedia presentation creation tool, designed for the MySpace and MTV crowd. Best demo of a Web app I’ve ever seen.

Jaman: Indie film site. What makes this service so good? Is it the HD quality, or the community? Nope. It’s the content. The team is jetting to all the good film festivals and buying up the streaming rights to the good movies.

Adobe Apollo: Very important cross-platform software platform that will get Internet applications out of the browser. Apollo apps should start showing up this year.

Zink: Prints without ink. Printers can be small enough to fit on a camera. The founders don’t want you to say “thermal paper,” but that’s what it is. Just in color. Or put another way, “Polaroid 2.0.”

Eyejot: Supersimple video voice mail. No client required. Both Erica and I are actually using this new service.

Tomorrow: Demo-ing, Proto.in

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