Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

Advertisers and Brands

February 26th, 2007 · No Comments

Business Week writes: “It’s time to remember that advertising needs brands more than the brands need advertising. A good product creates its own relationships.”

Understanding what the consumers want and bringing solutions that will inspire them is the most powerful way to support any business strategy. Putting consumers and the product at the center of the equation is fundamental to a brand’s success. Design then becomes the message and the advertising, as it’s proof of a company’s commitment to people and to innovation.

A relevant and well-designed product will make its way into the world, will be spun across the blogosphere, will be sought after and endorsed in the most emotional fashion as a reward. Indeed, advertising needs brands more than the brands need advertising. When the commercial becomes more popular than the product, you really have a problemnot least that it doesn’t serve your brand long-term.

Tags: Management