Emergic: Rajesh Jain's Blog

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Long Tail and Mobile Web 2.0 Apps

March 1st, 2007 · No Comments

Ajit Jaokar lays out the problem statement:

The current Mobile Web ecosystem presents a complex and an evolving framework. Within this framework, the questions we address here are:

a) How to sell the vision to the all players in the industry; especially to Mobile Operators

b) How to empower grassroots developers by creating a vibrant ecosystem a problem which I have historically been discussing in my blog and books

c) Operators face the problem of how to work with incremental/grassroots innovation. In contrast to existing top down services which are complex for an Operator to deploy(and approve within their own organization), they need a simpler, more granular framework to handle the many Long tail applications

d) How to harness innovation arising from the many grassroots / Long Tail applications many of which will never take off. A few will be super hits. However, an ecosystem is needed to allow them all to flourish

e) How can Operators gain financially from new innovation without taking on the complex task of working with thousands of developers

Tags: Software