Fred Wilson has an interesting idea: “Superdistribution means turning every consumer into a distribution partner. Every person who buys a record, a movie, reads a newspaper, a book, every person who buys a Sonos or a Vespa becomes a retailer of that item. It’s word of mouth marketing, referral marketing, but with one important difference. The consumer is the retailer.”
The Economist writes: “How would you like to rearrange the famous sarsens of Stonehenge just by thinking about it? Or improve your virtual golf by focusing your attention on the ball for a few moments before taking your next putt on the green-on-the-screen? Those are the promises of, respectively, Emotiv Systems and NeuroSky, two young companies based in California, that plan to transport the measurement of brain waves from the medical sphere into the realm of computer games. If all goes well, their first products should be on the market next year. People will then be able to tell a computer what they want it to do just by thinking about it. Tedious fiddling about with mice and joysticks will become irritants of the past…Controlling things by mere thought is a staple of science fiction. That fiction, though, is often based on a real technique known as electroencephalography (EEG). This works by deploying an array of electrodes over a person’s scalp and recording surface manifestations of the electrical activity going on under his skull.”
Robert Cringely writes how “Neokast brings multicasting to the masses.”
Neokast [is] the brainchild of a PhD candidate from Northwestern University, Stefan Birrer. Neokast uses peer-to-peer technology to effectively emulate a multicast experience.
Neokast presently operates as a .NET application, meaning it is limited for the moment to Windows computers. The player can operate as a stand-alone application or a browser plug-in. And as far as the user is concerned, connecting to a video stream is a matter of going to a web site and clicking on a link. The viewing experience is very much like cable or broadcast TV because with Neokast you aren’t initiating a video stream, you are joining a broadcast in progress. There are clever ways to use Neokast for video-on-demand, but right now the company is emphasizing its broadcast-like features.
The way the P2P components work is simple to describe but hard to accomplish. I watched a Neokast demo from my office in Charleston and the stream began playing in about two seconds, which is close to instant-on in the world of Internet video. If there is buffering happening, as there simply must be, it isn’t a very big buffer. Had there been no peers up and running other than mine, the video would have streamed straight from the server in Chicago, but with enough peers operating, the load on the originating server is several orders of magnitude less than for typical one-stream-per-user distribution.