WSJ writes how understanding the ‘why’ of decisions makes employees more likely to embrace changes:
Management gurus agree that employees are most likely to get on board when they are involved in the decision-making process. In the many cases when that’s not possible, the next-best thing is to make employees feel as if they were involved, consultants say. That means telling workers not only what was decided, but why and how, says Phillip G. Clampitt, a consultant and communications professor at the University of Wisconsin, Green Bay.
In a study last year, Mr. Clampitt found that employees are more likely to support decisions when they are told about the rationale. The study surveyed roughly 300 managers and employees at more than 100 U.S. employers, asking what they knew of decisions and how supportive they were of them. Mr. Clampitt says employees of companies that explained decisions more fully were more than twice as likely to support those decisions as workers who got less information.
The Financial Express has an interview with Devinder Kishore, director of marketing at Nokia India. Excerpts:
What are the challenges in marketing to rural India?
Its a huge market but I must admit that we havent begun to scratch its surface yet. The challenge is mainly of accessibility and infrastructure. You need creative solutions there. Where you cant meet the gaps in infrastructure, you have to close in with innovative processes. Distributors also play a crucial role there. Your dealer network therefore must be very strong and you must have tie-up with micro-finance institutions.
When would a cell phone begin to fulfill all our instrumentation needs?
Its already happening. Camera phones sell more than digital phones the world over and the reason for this is not difficult to fathomeventually, you want to carry one device that supports all functions. You may not be using them equally and all users may not tune in to converged devices eventually but just knowing that the devise is all-encompassing will enhance its utility to most consumers. To cite an example, I am traveling tomorrow and I am not carrying my laptop simply because my phone is loaded with all the content that I may need. If I have to make a presentation, I will simply hook up my phonewhy do I need to carry a computer?
The way I look at it, a mobile phone is a piece of real estatethere are n number of features that you can load on it; whether you want to or not, is of course your choice.
[via Thejo] Jonathan Schwartz writes:
It [is] faster to send a petabyte of data from San Francisco to Hong Kong by sailboat, than by the internet.
A petabyte is a thousand terabytes, which is a million gigabytes, or a billion megabytes. Or 8 billion megabits. With me so far?
So if you had a half megabit per second internet connection, which is relatively high in the US (relatively low compared to residential bandwidth available in, say, Korea), it’d take you 16 billion seconds, or 266 million minutes, or 507 years to transmit the data. Can you sail to Hong Kong faster than that? At a full megabit, just divide the time in half. Even at a hundred megabits (about the highest, generally available, of any carrier I’ve seen), it’s a few years.
Here is a list of the books summarised by The Marketing Gurus:
Differentiate or die
The popcorn report
Networking with the affluent
The one to one future
Up the loyalty ladder
How to drive your competition crazy
Crossing the chasm
Unleashing the killer app
The anatomy of buzz
Don’t think pink
The discipline of market leaders
Renovate before you innovate
The first two summaries I read were The One-to-One Future and Purple Cow. They were relevant for some of the thinking I have been doing on how to rethink mobile marketing. I think the mobile can be a great platform to build 1:1 relationships. In countries like India, with the Internet usage still not at the levels it should have been, the mobile trajectory can create an interesting and different future compared to the one in the developed markets. I will discuss this further in a future Tech Talk series.
After reading the summaries, I could not but help wonder how there arent more such books in other areas. They can be a great introduction to the great ideas and in fact will lead readers to buy the books that have been summarised. While I accept that a 15-page summary can never do justice to the ideas covered in a 200-page book, I think a well-written summary can create greater interest amongst a wider audience.