Wireless Disruption

Forbes has an article by Clay Christensen and others:

The combination of the dramatic growth of new wireless Internet access technologies such as WiFi, the ability to use Voice over Internet Protocol (VoIP) to make voice calls and the potential rise of companies willing to give away wireless service makes disruption a real possibility.

What happens if companies go beyond charging a low flat rate that undercuts wireless carriers? What if they actually give away wireless voice and data service?

Free wireless access for all may be the wave of the future. In January 2006, serial entrepreneur Martin Varsavsky launched FON, an open WiFi community where members agree to share their broadband Internet connections through WiFi access points in return for the ability to use the WiFi access points of other community members. Just one month later, FON received financial backing from Google, Skype and a number of prominent venture capital firms.

Mobile Advertising

The New York Times writes:

In advertising terms…the mobile phone remains very much the third screen, behind television and the computer. Mobile advertising has grown rapidly in markets like Japan, but outside Asia, activity is still dominated by “text and response”� campaigns that for example, ask users to send text messages for more information on a product, or enter a contest.

The study also showed how effective mobile advertising could be if the personal space could be entered deftly. Sizable percentages of respondents said they had visited a Web site or requested more information about a product after seeing a mobile ad.

Semantic Web Issue

Stephen Downes writes:

The Semantic Web will never work because it depends on businesses working together, on them cooperating.

We are talking about the most conservative bunch of people in the world, people who believe in greed and cut-throat business ethics. People who would steal one another’s property if it weren’t nailed down. People like, well, Conrad Black and Rupert Murdoch.

And they’re all going to play nice and create one seamless Semantic Web that will work between companies – competing entities choreographing their responses so they can work together to grant you a seamless experience?

Not a chance.