Emergic: Rajesh Jain's Blog

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Video and Mobile Search

April 13th, 2007 · No Comments

SearchEngineWatch writes about a recent conference:

The buzz around video throughout the marketplace has largely been driven by the awareness and popularity that YouTube has brought to the medium. But this has more recently reached a local level, with an ecosystem that is beginning to form around the production and automated distribution of video advertising for small businesses.

The challenge [in mobile search] will be pushing out mobile local search applications given the fragmentation of mobile services, and the carrier control present in the US mobile market that makes it difficult for mobile search providers to get applications in front of consumers.

Tags: Search Engines