Emergic: Rajesh Jain's Blog

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Product Launch

April 18th, 2007 · No Comments

Chris Gill writes: “Like the tree falling in a forest that no-one hears, if you launch your product on an unsuspecting market and no-one notices, the question is not just has it made any noise, its probably more along the lines of do you have a viable business?
Considering the amount of time, energy, sweat and money startups spend on new product development, Im often amazed at how little thought they put into the product launch In my experience build it and they will come is a recipe for a lot of hanging about, waiting for a customer to come calling, and is unlikely to deliver the meteoric growth required for an acquisition at YouTube levels or timescales.”

Tags: Management