MVAS in India

The Mint has a story about mobile VAS companies going direct to consumers. There are a few quotes by me:

Rajesh Jain, founder and chief executive officer at software solutions provider Netcore Solutions Pvt. Ltd. said mobile content providers would find it difficult to go directly to the consumer because billing remains a problem and because of that, mobile phone operators will dominate.

Operators need to realize that the market can only expand when you let a thousand flowers bloom, he said. Only with an open publishing platform is made open, will you see the next jump.

In China, content providers get 80% and in Japan they get 90% of the revenue, noted Jain, whose company has its own mobile portal. These changes are still a pipe dream.

Economist Telecom Survey

The Economist writes: “New wireless technologies will link not just people but lots of objects too. That will be tremendously useful; but getting there will be tricky.”

In years to come, wireless communications will increasingly become part of the fabric of everyday life. David Clark, a computer scientist at the Massachusetts Institute of Technology who helped develop the internet, believes that in 15 or 20 years’ time the network will need to accommodate a trillion devices, most of them wireless. To illustrate what that world might be like, Robert Poor, the co-founder of two wireless companies, Adozu and Ember, uses a modest example: light fixtures in buildings. If every one of them contained a small wireless node, people would not only be able to control the lighting more effectively but put them to many other uses too. If the nodes were programmed to serve as online smoke detectors, they could signal a fire as well as show its location. They could also act as a security system or provide internet connectivity to other things in the building.

Answers on Mobile

MEX writes:

I find the most effective way to obtain the information I want in the mobile environment is through 82ASK. It involves no graphics or Java downloads and is available on even the most basic mobile handsets. You simply text your question to 82275 (in the UK) and they send you back an answer.

Each question costs GBP 1.00 and it can take several minutes for an answer to arrive, but the experience is superior for several reasons. Firstly, the answer is almost always exactly what youre looking for and, secondly, the time delay is asynchronous. The interaction method of SMS is perfect for the mobile environment, because you can quickly input a question and then put your phone away and forget about it until it beeps to alert you to the answer. When you’re walking down a street or standing on a train, this is a much better way to request information than the synchronous continuity of the browser environment.