New Search Engines

Valleywag lists out some potential challengers to Google. “What will replace Google? Maybe a retooled search from someone like Ask.com, or a hacked-up tool from three guys in Russia that no one’s heard of. But my money’s on the Balkanization of search, in which users check Wikipedia, Yelp, or Flickr for specific types of searches. No wonder Google made sure to corner the two prime search niches of maps and video.”

Mobile Ads in China

Business Week writes:

China’s mobile advertising market was valued at just US$17 million last year, well below the US$40 billion spent on ads in total.

A new kind of mobile advertising technology, however, could be the key that unlocks the country’s 461 million mobile phone screens to advertisers.

The technology uses two-dimensional barcodes, a more evolved cousin of the humble Universal Product Code found on groceries, to create an advertising channel with an aura of science-fiction.